Allstar: A New Digital Experience for Business Payments and Fleet Solutions

Allstar partnered with and jump to craft a cutting-edge digital experience that makes managing fleet and business payments seamless, intuitive, and future-ready—while showcasing its full-service offering.

The goal? To cement Allstar’s reputation as a leader and innovator in business payments and EV, setting a new benchmark for the industry’s future.

As one of the UK’s premier fuel, EV, and business payment providers, Allstar supports over 50,000 businesses and manages 1.2 million cards. More than just processing payments, it’s a trusted partner, helping companies to track spending, compare fuel prices, and stay ahead of fleet trends—all within a smart, connected ecosystem.

Services

Ethnographic research
Digital benchmarking
Experience strategy
Digital brand & design system
Content Architecture
Information Architecture
Experience design
UX/UI design
Art and creative direction
Guidelines and play kits

Phil Iley, VP of Digital Innovation at CorPay

“This is a significant step forward for our business as we approach 2023 — a new chapter in our propositions and digital experiences, and one driven by customer insight, determination and positive energy within the team.”

A new design system: Modern, Consistent, and High-Performing

A key goal was to modernise the brand, enhance performance, and establish visual consistency across Allstar’s digital experience.

We delivered this through a comprehensive digital design system, ensuring a seamless and scalable foundation. The responsive website features a modular tile system that adapts effortlessly across devices, presenting clean, bite-sized content that is easy to navigate and digest—making the user experience intuitive, flexible, and future-proof.

A New Onboarding Journey & Sales Funnel: Streamlined and Fast

The existing sales funnel was clunky and opaque, making it difficult for customers to compare products and complete applications efficiently. Overwhelming, repetitive information caused frustration and high drop-off rates.

We redesigned the entire flow, introducing the Quick-Card Selector tool—a streamlined solution that simplifies product comparison, guides users to the right option faster, and removes friction from the onboarding process. The result? A clear, intuitive, and customer-friendly experience that drives conversions.

A responsive tile system: Dynamic, Flexible, and Impactful

To position Allstar as a leader in the EV revolution, we wanted to showcase real-world solutions in action—highlighting its technology, people, and vehicles.

The tiles present information in an eye-catching, structured format. The clean, modular design provides a flexible framework for dynamic graphics, photography, and content, ensuring visual impact and clarity across all devices.

Beyond aesthetics, the tile system is built for flexibility and shareability. Its simplicity empowers internal teams, making it easier to maintain brand consistency, streamline processes, and create engaging content efficiently.