Intrinsic AI: Forget everything you know about memory
Intrinsic is a UK-based robotics software and AI company at Alphabet solving the memory bottleneck for data-hungry applications.
It enables the integration of fast, cheap and very low-power memory on the same chip as the processors, opening up a new generation of small devices with big brains that embed intelligence everywhere.
To showcase this fantastic technology, we created a new digital brand. For the website, we looked at the UX and UI, a new logo, a new typeface and then on to illustration, photography and moving image.
The brand system is a warm, playful take on classic modernism that reflects the business and its people.
Services
Brand identity
UX design
UI design
Low-code development
Motion design
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