Punkt. : Brand-led innovation and growth
Punkt, is a Swiss design-led electronics company known for its commitment to helping people build a healthier relationship with technology.
Its MP 01 dumbphone earned commercial success and creative recognition, proving that minimalist, distraction-free devices have a place in the modern world.
and jump created the “Technology Tamed” brand platform and philosophy, positioning the company at the heart of the global conversation on responsible technology. This became the foundation for a broader transformation—redesigning the eCommerce experience to showcase Punkt’s values better and increase revenue, refining the product portfolio, and developing future product concepts to keep the brand at the forefront of the evolving tech landscape.
The Ask
1. Find a path for growth—ensuring long-term brand and business sustainability.
2. Create a responsible technology positioning—anchoring Punkt in the cultural conversation.
3. Maximise the existing product portfolio—while identifying innovation opportunities.
4. Redesign the eCommerce experience—to increase revenue and better connect with customers.
Services
Research
Product concepts
Marketing strategy
Digital brand
Content
eCommerce
Experience design
Mobile first check-out flow: Boosting Conversions
Punkt faced high drop-off rates, so we redesigned the checkout experience from the ground up. By streamlining the process and adding clear progress indicators, we made it simpler and more intuitive for customers to complete their purchase—resulting in a significant increase in conversions.
New Basket behaviours: Seamless Shopping Experience
Customers struggled to find their basket while browsing.
We redesigned the experience, making locating and viewing items easier ensuring a smoother, more intuitive shopping journey.
Redesigned the product sales funnel
Key product features were buried, making it difficult for customers to understand benefits and make informed decisions.
We revamped the product detail page, restructuring content to ensure features were clear, accessible, and conversion-focused—making it easier for customers to find what they needed and take action.
Marketing Strategy:
Expanding Punkt’s Reach
Hardware is a tough business—unlike digital, you can’t continuously optimise. Punkt had a dedicated core audience but needed to broaden its appeal to drive growth. We developed a targeted marketing strategy and action plan—covering product, market positioning, content, and commerce— to make every CHF count.
Product Strategy:
Defining the Next Generation
Working closely with leadership, we shaped new product concepts driven by market demand. The MP 01 was a success, and research revealed strong interest in new features for its next iteration. This insight led to the creation of the MP 02, which launched at the London Design Festival in 2018—marking the next evolution of Punkt’s commitment to distraction-free technology.
Digital Brand & Content: Humanising Punkt. Story
To bring warmth and depth to the brand, we identified new narratives around digital addiction, sleep, and travel, creating fresh storytelling opportunities—one of which was featured on Mr Porter.
We also leveraged video showcasing Punkt’s work in education, product-making process, and philosophy to give audiences a 360° view of the brand. Finally, we refreshed media buying strategies, addressing SEO decline and driving customer acquisition through more targeted campaigns.
Results
100%
Increase in e-commerce conversions in the first month post-launch
Increase in website sessions since new content formats launched
17%
40%
New engagement and followers
Let’s start something special
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