A powerful audience panel engine that gets insight from the right people, at the right time
Insight is fundamental to our work. We built a powerful audience panel engine that fuels innovation and feeds insight back into the business.
Our belief in the value of this process and tool led us to fund it ourselves. It provides confidence behind our recommendations and insights beyond any single project. This is how we did it.
Services
Process design
Product Design
Technical development
Data analysis
Audience panel
Research Repository
Create powerful experiences built on evidence
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Build rich customer profiles
Segment participants on more powerful dimensions than demographics and organise into a single data warehouse.
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Get better insight faster
Quickly recruit your target from any source and have research scheduled in hours, not weeks, with your on-demand audience panel.
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Validate findings with confidence
Test hypotheses with higher sample sizes and better-quality candidates. Record studies at a participant level and track progressions and trends.
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Customised to how you work
Have a dynamic system that can grow with new data and functions and takes care of the admin and rewards.
What clients said about the process
“It’s a great tool, and how you’ve captured and summarised the stories with videos is brilliant. ”
— Roy Ramadarshian, Ex-Head of Marketing for Allstar
How it works
See the process in action
Jump one
Build an audience panel and research approach
The mission was threefold:
Build a database that captures rich audience profiles and acts as a “living CRM”.
Create a process that goes from brief to research sessions, fast.
Record insights into a central repository.
For our client, EV was a critical business pillar. The business had to be smart about launching the proposition, helping customers transition, and avoiding churn.
We’d been asked to run our custom design sprint to validate the proposition and identify new features for the online platform.
At the project outset, we wanted to address gaps that would impact business outcomes.
Audience segmentation on key EV factors.
Ethnography and cultural insights into Fleet manager’s experience.
A process fostering customers’ participation in innovation.
What we’ve learnt
“n=6 isn’t going to cut it when launching new propositions. It’s not statistically representative and doesn’t show the problem space's core and edges. ”
– Melissa Clark, Co-founder of and jump
Segment and recruit a statistically representative sample of the audience
Jump two
We designed a fun survey with interesting questions for maximum engagement. Soon, we had thousands of responses and recruited until we had a statistically representative sample size.
We segmented responses and built a process to automate the recruitment and honorariums.
When the design sprint—running in parallel—identified the audience target and research focus, we could recruit quickly.
Run research and disseminate insights
Jump three
We ran research with different segments, comparing and contrasting the findings and updating designs with what we had learned.
Interviews were turned into transcripts and tagged using the agreed-upon taxonomy.
We uncovered themes and insights, which we turned into stories and video reels that brought findings to life. Weaving vital data points gave robustness and showed the business case behind recommendations.
These were shared within an online repository that could be accessed company-wide. A beautiful Keynote presentation was also created for leadership.
Once the research was complete, any personal data was disposed of in line with data policies, of course!
Identifying solutions to customer problems
Joined-up thinking
1
Challenge: Barriers to EV adoption
Our research found that respondents rated transitioning to electric 3.8 out of 10. Significant considering the market size of the UK Freight Road Transport industry is valued at £33.5bn in 2023.
2
Research: Lack of resources and capability
Infrastructure challenges and questions about which fleet mix was right for the business prevented firms from taking the plunge.
3
Prototyping: location and decision-making features
We prototyped different location-based features for drivers and EV car selector tools to see how well they solved fleet managers’ problems.
4
Solution: New functionality on the product roadmap
New feature and funcationality were tested wtih customers and designed ready to deployed as part the product roadmap.
Bringing the business and audience worlds closer
Killer insights
101 to 500 vehicles, Less than 25% EV
“The money is not key at the moment. The objective is to get people into electric cars and reduce emissions as far as possible. We understand there's going to be a cost involved in that.”
101 to 500 vehicles, Less than 25% EV
“We're quite involved in reporting our carbon emissions through the government portal and have a sustainability manager. Having easy tools to do that is going to be great.”
101 to 500 vehicles, Less than 25% EV
“The data here is great. This driver has the same car, but he's out in 260. You are getting 200. So there must be something in how you drive the car.”
11 to 50 vehicles, Less than 25% EV
“It's good to know that Allstar is looking at stuff like this because I think this will become more of a requirement in the future.”
Results
000s
Audience panel segmented by key criteria
75%
Quicker to recruit high-quality candiates
30%
Saving on recruitment costs
Powering Allstar’s
innovation in EV
We partnered with Allstar to innovate new EV features for its online platform. We ran our version of a design sprint to identify opportunities and develop a new service.
Value beyond the project
The process continued to fuel thinking and innovation
Expanding knowledge
Customer understanding grew as we added new participants and criteria to the database and spotted patterns
Reusable approach
The approach was used when redesigning Allstar’s onboarding experience, creating speed and quality in the design process
What we learnt
“Sometimes, we have to practice what we preach. If there’s a strong enough business case for initiatives, do it. It only strengthens your thinking and process. ”
– Melissa Clark, Co-founder of and jump
Let’s start something special
We’ve helped businesses of all shapes and sizes to grow— from small innovations to big bangs.
Whatever your needs, we are here to help. Change doesn't have to be scary.