Moneycorp: A digital transformation
Moneycorp is a leading international payments firm headquartered in London. A global hub of fintech innovation.
To turbocharge their digital transformation, we partnered with the business to translate the brand into a digital experience. We created a digital brand and content system. Upgraded legacy infrastructure and developed practical toolkits to sustain the change.
The Challenge
1. Embed a customer-centric approach
2. Redesign the experience
3. Install a new CMS to improve performance
4. Launch 7 sites internationally
Services
Ethnographic research
Strategy
Digital brand & design system
Content design
Information architecture
Experience design
Art and creative direction
Guidelines and playkits
The research
Putting human-centric thinking at the heart of our approach. We united quantitative and qualitative research to challenge our thinking and understand how Moneycorp could genuinely serve its customers.
The strategy
We co-created a digital vision, strategy and roadmap. The proposition and experience pillars guided decisions on design and technology. We also developed a modular content approach — block system instead of templates — to give flexibility and speed.
How we launched 7 websites quickly
Mapped the experience and audited the content across sites
Rather than design individual pages, we mapped possible combinations of blocks needed to house any content.
We narrowed these blocks down to give us the maximum design flexibility and the build team a realistic workload in the time available.
The deprioritised blocks were added to the backlog.
Designed a responsive system of building blocks
This robust system meant we could piece pages together like a jigsaw.
We built page wireframes ready to be filled with content.
Delivered a content style guide to provide consistency
This provided the content team with clear direction. It also sped up the internal process and ensured consistency from localised teams.
The results
80%
Increase in new registrations a month after launch
15%
Increase in leads
12>2
Reduction in secs of page loads times
We can help you transform
and jump has helped businesses of all shapes and sizes grow — from small innovations to big bangs.
Whatever your needs, we are here to help. Change doesn't have to be scary. Let’s jump!