Create and validate your digital product and service in just 10 days

Our Discovery-by-Doing process achieves your critical ambitions

Digital innovation is key to staying ahead in today’s fast-paced market.

Our Custom Design Sprint is a powerful, fast-track process that solves complex challenges, unlocks creativity and drives smart decisions.

Forget lengthy discovery phases, recycled “best practices”, expensive, complicated approaches and death by PowerPoint!

We deliver a robust prototype validated by your customers and ready for stakeholder buy-in.

Accelerate Innovation
Transform Ideas into Action in just 10 days

Streamline Development
Rapid Prototyping for Faster Time-to-Market

Unlock Creativity
A proven Methodology for Breakthrough Solutions

Customer-Centric Validation
Test Your Ideas with Target Users for Guaranteed Success

The process in action
Driving Innovation in Electric Vehicle

“The prototype came with a WOW factor that was unexpected. We loved the clean, modern look and feel and intuitive navigation, which was very different from the existing customer experience.”

Kathryn Gough, VP, Product and Transformation, Allstar Business Solutions

We’ve partnered with the world’s most forward-looking, innovative companies

Innovation. Done right.

Our 5P model drives innovation by building a comprehensive ecosystem around your product or service, delivering prototypes and pilots rigorously tested with your target audience to ensure maximum impact.

When to Use Discover-by-Doing for Maximum Impact

It is a powerful catalyst for rapid innovation but may not suit every business.

Think of it as sprint training for a marathon—fantastic for quick wins but not built for long-term endurance.

If your organization thrives on meticulous planning and in-depth market research, it might leave you gasping for breath.

Let’s discuss how we can tailor an approach to meet your needs and drive lasting success!

New Product Ideas
Perfect for exploring and validating innovative concepts quickly.

Complex Problems
Ideal for tackling complex challenges that require diverse expertise and creative solutions.

Feature Enhancements
Great for refining and improving existing product features based on user feedback.

User Experience
Optimise the user journey and unlock growth opportunities.

A full design process to drive growth and brand value for your business

Beyond Discover-by-Doing

Intrinsic AI
Brand and product design

We created a new digital brand and website to showcase a new UK-based robotics software and AI company solving the memory bottleneck for data-hungry applications.

—Read the case study

Fleetcor
Digital transformation

Since 2021, we’ve been on a journey with Fleetcor to unlock customer-centric innovation and help them achieve their mission to be the leader in business payments and EV.

—Read the case study

API innovation
Launching a new internal platform, fast

A management consultancy created a complex Excel toolkit to help regional teams allocate investment. In four weeks, we designed a simple, intuitive, branded platform compatible with internal systems and IT.

—Read the case study

This sounds great! But I have more questions!

  • A design sprint is a structured process for solving design problems rapidly through prototyping and user testing.

  • The key stages are understanding, diverging, converging, prototyping, and testing. We put our own spin on this and run our 5P process. Check out more details on the 5Ps here.

  • While a typical design sprint lasts five days, we go further by enhancing the prototyping and testing phases. Investing extra time allows us to refine the experience, gain valuable customer insights, and deliver a more robust prototype that truly meets your needs!

  • By extending prototyping and testing time, you not only achieve a user-validated solution but also secure stakeholder buy-in faster!

  • Prototyping in a design sprint empowers teams to rapidly visualize and test innovative solutions, enabling faster feedback and ensuring alignment with user needs for maximum impact!

  • User testing is a crucial part of the design sprint, providing critical feedback on the prototype and validating assumptions to ensure solutions align with real user needs!

  • Yes, design sprints can be adapted for remote teams using digital collaboration tools. We use Miro but other solutions you might prefer is fine too!

  • Design sprints foster innovation by enabling rapid iteration and validation of ideas.

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  • Design sprints are effective for tackling complex problems that require creative solutions, such as product design challenges or process improvements.

  • The facilitator guides the sprint process, keeps the team focused, and ensures that objectives are met.

  • The outcomes can inform further development, refine product features, or even pivot direction based on user feedback.

  • Common challenges include time constraints, divergent opinions, and the need to balance creativity with practicality.

  • Digital product design involves creating user-centered digital experiences, encompassing interfaces, interactions, and user flows.

  • Key principles include user-centricity, simplicity, consistency, accessibility, and scalability.

  • User research informs design decisions by uncovering user needs, behaviours, and pain points, ensuring products meet user expectations.

  • Prototyping allows designers to visualize and test product concepts, iteratively refining designs before development.

  • Usability testing identifies usability issues and gathers feedback from real users, enabling designers to optimize product usability and user satisfaction.

Let’s start something special

We’ve helped businesses of all shapes and sizes to grow— from small innovations to big bangs.

Change doesn't have to be scary. Whatever your needs, we are here to help.

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